When planning a new kitchen, two names dominate the UK market: Howdens and Magnet. Both are well-known, trusted brands, but when it comes to cost, homeowners often ask the same question:
“Who is cheaper, Howdens or Magnet?”
The answer isn’t as simple as picking one brand. Pricing depends heavily on how you buy, who you buy through, the quality of materials, and whether you’re choosing supply-only or a fully installed kitchen.
In this detailed guide, we break down everything you need to know, real pricing, quality differences, hidden costs, and how to save money with the right strategy. And we’ll also explain where iConstruct Developments fits in, especially if you want to access trade-only pricing without stress.
Table of Contents
Understanding the Two Brands
How Howdens Works
Howdens is a trade-only supplier, meaning they don’t sell directly to homeowners. You must order through a builder, fitter, or contractor who has an account with them.
Key things to know:
- Prices are not fixed, they vary depending on each trade account’s discount level.
- They offer supply-only kitchens (no installation).
- Their units are delivered rigid pre-assembled, which improves durability.
- They have strong relationships with local builders, which can reduce labour time.
Because of this trade model, pricing can be heavily discounted, making Howdens appear cheaper than retail brands like Magnet.
How Magnet Works
Magnet is a retail kitchen supplier with full showrooms across the UK. Homeowners can walk in, choose a design, order supply-only or full installation, and receive clear pricing.
Key things to know:
- Their pricing is more transparent than Howdens.
- Installation is optional, but their in-house installation service is often more expensive.
- Magnet kitchens are typically more expensive upfront, but they run promotional offers throughout the year.
- They also offer finance for customers who want monthly payments.
Magnet positions itself slightly more premium than Howdens, especially in terms of showroom experience, design support, and finishes.
Cost Breakdown: Who Is Actually Cheaper: Howdens or Magnet
Let’s compare supply-only and fully fitted kitchen costs.
1. Supply-Only Kitchen Prices
Howdens Supply-Only Cost (With Trade Discounts)
Because prices vary per trade account, here is the typical range:
- Small Howdens kitchen: £2,000 – £4,000
- Medium Howdens kitchen: £4,000 – £7,000
- Large Howdens kitchen: £7,000 – £12,000
This includes:
- Cabinets
- Doors
- Worktops (laminate, quartz extra)
- Fittings
- Basic appliances (if included in the package)
The big factor is trade discount, which can dramatically reduce cost. A builder with a long-standing account can get discounts of 40–70%.
This is where iConstruct Developments provides huge value, they have established Howdens trade discounts, making kitchens far more affordable for homeowners.
Magnet Supply-Only Cost
Magnet retail pricing tends to be higher:
- Small Magnet kitchen: £3,500 – £6,000
- Medium Magnet kitchen: £6,000 – £10,000
- Large Magnet kitchen: £10,000 – £16,000+
You pay more because:
- They operate showrooms
- They offer premium finishes
- They include design support
- Units are often designed with a higher retail margin
Magnet frequently advertises deals like “50% off cabinet units,” but once extras, worktops, and trims are added, the final cost usually ends up higher than Howdens.
2. Howdens or Magnet: Fully Installed Kitchen Prices
Howdens Fitted Kitchen Cost
This depends entirely on your chosen fitter.
- Installation labour: £1,500 – £4,000+ depending on complexity
- Plastering, plumbing, electrics: £1,000 – £3,000
- Appliance installation: £200 – £800
Total Howdens kitchen (fully fitted):
£6,000 – £15,000
If your fitter passes on their trade discount, you save significantly, but not all fitters do.
Magnet Fully Installed Kitchen Cost
Magnet’s installation service is convenient but expensive:
- Installation labour: £3,000 – £7,000
- Extras (flooring, plastering, electrics): often the same or higher
- Premium fitting services: priced as a retail offering, not trade
Total Magnet kitchen (fully fitted):
£9,000 – £22,000+
Magnet is normally more expensive when installation is included.
Quality Comparison: Is the Cheaper One Worse?
Howdens Quality
- Very durable rigid cabinets
- Excellent soft-close components
- Wide selection of modern and classic styles
- Trusted by thousands of builders
- Strong aftercare support and replacements
Magnet Quality
- Beautiful finishes and premium look
- Excellent showroom support
- More design-focused features
- Wide range of colour and texture choices
- Optional premium upgrades
Both brands offer high-quality kitchens, the difference lies in service, not durability.
Which Is Cheaper Overall?
For Most Homeowners:
Howdens is Cheaper
Why?
- Trade-only pricing
- Fitter discounts
- Lower overheads
- Rigid units reduce labour time
- Better value for supply-only setups
When Magnet Can Be Cheaper:
- During heavy seasonal promotions
- When choosing basic ranges
- If you prefer everything handled by their team in a single package
But even then, Magnet often ends up pricier once extras are added.
Where iConstruct Developments Saves You the Most Money
This is where iConstruct Developments really shines, turning your kitchen renovation into a stress-free, money-smart experience.
Access to Howdens Trade Pricing
Most homeowners buying from Howdens directly end up paying near-retail prices because they don’t have a trade account. With iConstruct, you tap into established trade discounts, saving hundreds, sometimes even thousands, without compromising quality.
Professional Kitchen Design Support
From layout planning to material selection, our team helps you design the perfect kitchen while avoiding costly mistakes. Think of it as having an expert by your side every step of the way.
Flexible Monthly Payments via iDeal4Finance
Upfront costs can be daunting. That’s why iConstruct offers flexible financing, so you can spread payments over manageable monthly instalments. Enjoy a high-quality kitchen now without breaking the bank.
Final Verdict: Should You Choose Howdens or Magnet?
When it comes to getting the best price, most homeowners will find Howdens to be the more affordable option, particularly when working with a trusted contractor like iConstruct Developments. By leveraging trade discounts and coordinating trusted installation, iConstruct helps you save money without compromising on quality.
On the other hand, if you value a luxury showroom experience, want full installation handled entirely by the supplier, and prefer high-end finishes, Magnet can be an excellent choice. However, this convenience and premium feel come at a higher price.For most UK homeowners seeking a quality kitchen at the best possible cost, the winning formula is often a Howdens kitchen supplied and financed through iConstruct Developments. With this approach, you benefit from lower materials costs, professional design guidance, expert installation, optional finance plans, and a smoother, stress-free renovation experience.